SABRAZ
The state runs billboards telling citizens not to bribe — I cloned their exact visual language and aimed it back at the campaign itself.
The state runs billboards telling citizens not to bribe — I cloned their exact visual language and aimed it back at the campaign itself.
My First Year Final Major Project.
Kazakhstan’s agencies run moralistic public campaigns — including anti-corruption billboards instructing ordinary people not to bribe — while corruption stays structural and high-level.
BEZKOR is a fictional counter-campaign that clones the official format precisely and reverses its message: instead of policing the public, each poster names what those in power actually produce.
Kazakhstan’s agencies run moralistic public campaigns — including anti-corruption billboards instructing ordinary people not to bribe — while corruption stays structural and high-level.
BEZKOR is a fictional counter-campaign that clones the official format precisely and reverses its message: instead of policing the public, each poster names what those in power actually produce.
ROLE: Solo — research, concept, illustration and design across all five posters and both language versions.
"BEZKOR" sits in the tradition of subvertising — reworking the language of official messaging to ask who gets to speak in public space. It keeps the state’s exact tone and structure, and changes only one thing: what if the billboards told the truth?
Cloning the official format
Every poster obeys the real regulations for Kazakh outdoor advertising: the mandated bilingual stack (state language on top, second language below, letters of equal size), the flat institutional red, a single cut-paper icon, the BEZKOR mark, and “call centre 1424” — the country’s actual national anti-corruption hotline.
The central piece was printed at true city-billboard proportions in Kazakh/English for the exhibition; the other four exist as designs, each produced in Kazakh/Russian and Kazakh/English.
Every poster obeys the real regulations for Kazakh outdoor advertising: the mandated bilingual stack (state language on top, second language below, letters of equal size), the flat institutional red, a single cut-paper icon, the BEZKOR mark, and “call centre 1424” — the country’s actual national anti-corruption hotline.
The central piece was printed at true city-billboard proportions in Kazakh/English for the exhibition; the other four exist as designs, each produced in Kazakh/Russian and Kazakh/English.
