SARBAZ (сарбаз — "warrior," literally "one who risks their head") is a souvenir collection of three sabres — Zhyltyr, Oyan, Ashu — inspired by Kazakh ethnic culture, developed by Sabali Sabina, a student at HSE Art and Design School as an art-project and brand.

My job was the digital layer: turning that physical, culturally-rooted collection into a website that presents it clearly and pitches it to potential investors and building the UX and measurement underneath it.

Role: Group project — concept, collection and brand identity by the team. My contribution: no-code website build, UI prototyping, SEO and analytics.